Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the second quarter of 2025. Net revenue for the quarter reached $192 million, a 5.1% increase from the same period of 2024. EBITDA was $36 million, a 3.5% increase year-over-year.
Revenue for the first half of the year now totals $380 million, representing a 1% increase from the first half of 2024.
“Following a challenging first quarter, we closed the first half of 2025 with a return to top-line and EBITDA growth, as well as strong profitability and free cash flow, thanks to improved market conditions and to effectively navigating a volatile operating environment shaped by global economic uncertainty and shifting trade dynamics,” said Andrés Campos Chevallier, BeFra Group President and CEO. “We remain confident in our long-term growth strategy and BeFra’s strong underlying fundamentals.”
Across its business units, Jafra Mexico saw a 10.9% year-over-year growth, while Betterware Mexico rebounded from a 9.8% sequential decline in Q1 to a 1.2% sequential decline in Q2. Jafra US saw 15.6% sequential sales growth.
“This quarter’s results and the momentum we have regained are encouraging, making us cautiously optimistic about the second half of the year, as we reinforce our near-term commercial strategies to further increase growth, profitability, and cash flow generation during this time,” Campos Chevallier said. “For perspective on the strength our business model, growth strategy and brands, we note that recent studies show that both brands in Mexico outpaced the Mexican home goods and beauty markets growth rate in 2024 by ~3-5 times. These figures demonstrate our ability to deepen BeFra’s penetration of Mexican households and expand our share of both market segments.”
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