LifeVantage Corporation held its global Activate 2025 event, leading Consultant-hosted watch parties and local in-person gatherings around the world. The event reinforced the company’s commitment to innovation and introduced a new campaign, Summer in the Fast Lane, which will build upon its “Drive” message that inspired distributors to be proactive in their quest for success.
Summer in the Fast Lane is the first of a set of planned quarterly campaigns that will reward distributors for consistent business performance at every rank, featuring exclusive mini-trips, and is designed to foster community and extend reach on social channels. Themes, prizes and product launches will “refresh” each quarter with the goal of creating “growth sprints” and momentum.
“We are excited to introduce ‘Summer in the Fast Lane’, the first campaign in our new quarterly cadence designed to incentivize global growth,” said Steve Fife, LifeVantage President and CEO. “We were inspired by our Consultants seeing the most business success – their energy, their ideas, and the way they support one another to create a sense of connection that uniquely differentiates our model. With this new quarterly cadence, we will foster business growth through shorter, more focused sales sprints, while also strengthening the community that fuels it. When people feel supported and connected, real growth happens – as evidenced by the excitement surrounding Activate 2025.”
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