Direct Selling News recently conducted a quick poll to measure year-over-year (YoY) revenue performance across the direct selling channel during the first half of 2025. The results reflect a mixed but informative snapshot of the industry’s current momentum.
The data set included 100 companies that generate at least $50 million in Annual Revenue Run Rate (ARR) in North America, and we compiled 80 complete data points. Real estate and financial services companies utilizing agents were not included in the data set. Revenue comparison was based on global revenue.
Key Findings:
- 50% of companies saw revenue growth of at least 2% YoY
- with 22.5% of companies reporting revenue growth of 20% or more
- 12.5% of companies were flat, defined as within ±2% of their 2024 results
- 37.5% of companies reported revenue declines of 2% or more
Interestingly, the number of the companies that saw growth in this poll increased substantially from the last quick poll conducted in January, which measured full-year 2024 performance compared to 2023.
These results point to cautious optimism in the channel, with half of companies seeing measurable growth—some significantly—while others continue to navigate headwinds.
Stay tuned as DSN continues to track the performance of the channel throughout the year.
Poll results reflect growth in global revenue for the first half of 2025 compared YoY with the first half of 2024. Flat defined as YoY revenue of less than ±2%. Companies polled have a minimum $50 million Annual Revenue Run Rate (ARR) in North America. Real estate and financial services companies utilizing agents were not included.
The post Direct Selling Channel Sees Growth in the First Half of 2025, but Challenges Remain first appeared on Direct Selling News.
