Oriflame announced it will be expanding its Personalized Wellness Pack product line into two new European markets: the Czech Republic and Romania. The Personalized Wellness Pack includes a custom wellness digital assessment that evaluates lifestyle, diet and health goals utilizing an algorithm to recommend a personalized wellness routine of supplements.
This new expansion follows what the company described as a “successful pilot launch” in Spain that delivered strong consumer engagement, and the success of its additional product Wellosophy Wellness Packs for men and women.
“As an inclusive brand, our vision is to democratize personalized wellbeing,” said Elena Degtyareva, Oriflame Chief Marketing Officer. “This expansion reflects our commitment to delivering health solutions that are accessible, relevant and tailored to each person’s lifestyle, goals and biology. We see a growing trend in the desire for personalized approaches to beauty and wellbeing, which the Personalized Wellness Pack perfectly supports.”
The post Oriflame Product Line Enters Czech Republic and Romania first appeared on Direct Selling News.
